Sep 14
12
As part of our SEJ interview series, I recently caught up with John Gagnon of Bing Ads to discuss advanced metrics and what you should look for in terms of performance on your next campaign. In the video below, John points out what metrics you should be looking at that they might not know about, and what kinds of things you should be measuring in your next campaign
See original here:
Improving Your Ad Campaigns with Advanced Metrics: An Interview with John Gagnon by @johnrampton